The Asian Food Channel and Food Network
Search for Fresh On-air Talent in Asia
Scripps Networks Interactive gives viewers unique opportunity to be a TV Star
MALAYSIA, 6 June 2014 – Scripps Networks Interactive, the leader in lifestyle media in the Asia Pacific region, will give viewers the unique opportunity to be a star on television with the launch of Food Hero, an Asia-wide talent search for two new faces of popular lifestyle channels, the Asian Food Channel and Food Network. The four-month campaign will be driven by videos submitted by viewers and will leverage the channels’ on-air distribution across 13 territories in Asia.
Between Monday 2 June 2014 to Monday 7 July 2014, those who are passionate about food and travel, and aspire to be on television, can showcase their talent by submitting audition videos at www.foodhero.asia. Entries will be judged based on personality, on-screen appeal, and the ability to create engaging and creative content.
CheeK, the region’s head of creative, content and marketing for the company, said, “As the leader in lifestyle programming, we’re always looking to grow our pool of on-air talent. Nowadays, even the biggest online stars aspire to be on TV. As Asia’s leader of the food category on pay-TV, Scripps is uniquely positioned to provide just that opportunity for our viewers and fans and make their dreams come true. Food Hero is our first-ever cross-channel initiative for Asian Food Channel and Food Network, and contestants who are able to show their passion for food and on-screen charm will be given the chance of a lifetime!”
Aspiring talents who are social media savvy and have substantial social media following will have an advantage over their fellow contestants during the call-to-entries period. The networks also will hold a Voters’ Choice Awards at www.foodhero.asia, allowing visitors to ‘like’ and vote for their favorite contestants and win attractive prizes.
Ten promising contestants will be shortlisted to participate in a series of culinary and travel-themed challenges online. Based on the outcome of these challenges, four finalists will be selected and flown to Singapore for a final assessment of their suitability as network talents through face-to-face interviews and screen tests.
Come September, two Food Hero winners will be unveiled, marking the start of an exciting journey towards becoming popular television personalities in the region.
Food Hero is open to participants in Asia between 18 and 35 years of age. For more information, visit www.foodhero.asia.
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