To launch the POP CAP, the hostess got the crowd to POP in unison, while the collective sound was measured by a sound meter, and the target was to better the record of the previous launch, which was 118 decibels. It was rather entertaining actually.
The crowds were hushed, and on the three two one countdown, all popped in unison achieving a collective POP sound of 128.5 decibels.
There was also an individual popping contest to see who could pop the loudest.
So, "NOW YOU CAN POP A DRAUGHT ANYWHERE"
For Further enquiries, contact:
Koh Kian Mei
Senior Brand Manager, Carlsberg 03-2222 6340
Senior Executive, Corporate Communications & CSR 03-5522 6404