Monday, June 11, 2012

Hennessy VSOP New Bottle - Part 2

One might think it strange that a car designer should design a bottle. So, why Chris Bangle for Hennessy V.S.O.P?
Maison Hennessy was seeking a designer who was experienced in industrial design and who knew how to respect Hennessy V.S.O.P’s history while opening the doors to the future.
Maison Hennessy was attracted to Chris Bangle because his work in the automobile world has given him technical knowledge combined with a never-ending creative quest; his work embodies the intrinsic values of V.S.O.P.: dare to pursue your dreams, create your own legend. And considering the old bottle design of Hennessy VSOP was quite iconic in its own right, it certainly was no mean feat to out do that.

What road map was Chris Bangle given for this job?
Maison Hennessy asked Chris Bangle to upgrade the bottle rather than create a new one. It was important for Maison Hennessy to move forward in a spirit of continuity, seeking inspiration in the history of V.S.O.P. (highlighting the arm and axe, for example) as well as in the future that we want to shape for it (for example, by adding a hollow bottom for easier handling by bartenders who have to have fast, safe gestures). It was also important to ensure that the major features of V.S.O.P. (harmony and balance) are embodied in the bottle’s curves.

Why spend so much time on anti-counterfeiting efforts?
In order to ensure that there are no imitations or counterfeits, Maison Hennessy seeks to protect their products, which are made in Cognac in a respect for their traditions and their know-how.
The Hennessy brand in itself is a guarantee of extreme quality, and could never be associated with products it does not make. Above and beyond the quality of the cognac served, there is the question of food safety. All their products are carefully inspected out of respect for the trust that consumers place in them.

Has the content of the Hennessy V.S.O.P. bottle changed?
The Hennessy V.S.O.P. blend has been kept unchanged, thanks to the constant work by the Cellar Master and his Tasting Committee. This was pointed out back in 1986 by Maurice Fillioux, a former cellar master at the House, who explained, “Every eau de vie that we use to produce our V.S.O.P. has a distinct personality. These personalities enrich each other. It is up to us to blend them to achieve the best result. We reproduce this result year after year, working with the vineyards and the years. Only the greatest brands are able to ensure such consistent quality”.

What notes come out when tasting Hennessy V.S.O.P.?
Hennessy V.S.O.P. is characterised by its harmony and its balance.
During tasting, this cognac reveals:
A crescendo of aromas…: on the nose, the first fragrances perceived are soft spices such as vanilla, clove and cinnamon. Then, delicate toasted notes follow, arising from its maturation in oak barrels.
A natural balance of strength and smoothness…: On the palate, the natural balance of strength and smoothness creates a harmonious blend in which maturity combines with vigour. The structure is softened by the unctuousness of the grapes.
A long lasting finish…: the highlight of the tasting is the long lasting finish, revealing the natural balance, cue of a superior cognac.

Oh, and from a baking point of view, it really enhances the value of any cake!

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