Old friend who now is in PR, invited me for the launch of Kirin Ichiban, in Zebra Square. The venue is fascinating, I didn't realise such a large premises for private functions existed in KL. The grounds are huge, and there is sufficient parking on a normal day, but of course, on the day of the launch, traffic was snarling all the way to the Kg Pandan roundabout.
I make my way through the decorated gardens, showcasing all things Japanese, afterall, Kirin is Japanese, in case you were wondering.
So what is so special about the beer? Kirin Ichiban, a super-premium beer developed by Kirin Brewery, uses 100% Malt and an innovative“First Press” brewing method to achieve its unique taste profile. The First Press method means only the finest ingredients – including the purest malt, and extracts from the first strain only are used in the brewing process. What results is a premium beer that is crisp, rich in flavour yet leaves little after taste due to its purity.
Bruce Dallas, GAB's Marketing Director, promotes the beer as a premium beer, for an increasingly discerning market and also a beer that pairs well with any cuisine.
About 8 bottles of Kirin Ichiban later, I left the launch feeling rather Ichiban myself.