The invitation from GAB intrigued me on so many levels though, because it was a launch of three different new flavours of Strongbow, and held at a location I'd never heard of. So my interest was piqued.
Streams of people seem headed to the location of the launch, ushered by Rela members, which heightened the anticipation.
Before that, Hans Essaadi, Managing Director, Guinness Anchor Berhad (Malaysia) and Bruce Dallas, Marketing Director, Guinness Anchor Berhad (Malaysia) graced the crowd with a few words.
Bruce Dallas had this to say : “Tasting Strongbow is an experience by itself; it offers the perfect first drink to start the evening as a prelude to a lovely night or simply the perfect drink for a hot sunny afternoon. At any time, it sets the stage for you to be yourself as you indulge in real conversations with great company of friends and family. The three new Strongbow Apple Ciders variants – Gold, Honey and Elderflower – will certainly provide you with more unique choices to appreciate authentic experiences and savour your ‘Golden’ moments in life.”
The three new variants introduced that night at the launch were Strongbow Apple Ciders Gold, Strongbow Apple Ciders Honey and Strongbow Apple Ciders Elderflower Made from the freshest apples, these new variants deliver respective top notes to the ciders that are enjoyable for all. It should be available in the market by now, as the event was about a month ago.
The Strongbow name itself bears over 125 years of cider-making heritage. They continuously adapt and invent newer and more exciting variants, to provide consumers with more choices and to suit different individual tastes.
I personally found this variant a bit on the sweet side for me, although there is no doubt it was very aromatic.
I liked this, it almost reminded me of beer. Perhaps it's the "aftertaste of bittersweet apples".
It's true, there really was a very floral aroma, that I actually liked, though I realized these tastes are quite subjective, as the people I was with didn't particularly like it. But I like elderflower extract anyways, so it's no surprise that I found this very palatable.
Finally, to the Cider uninformed, this is how you drink it.
To fully enjoy Strongbow Apple Ciders, it is customary to have the bottle well-chilled at around 3° to 4°Celcius. Dubbed as ‘The Perfect Serve’, the following are the steps for maximum refreshment:
Fill a Strongbow glass with approximately 1/3 of ice cubes;
Take a chilled bottle of Strongbow or Strongbow draught and pour over ice;
Serve on a Strongbow coaster and present the bottle alongside.
There you go, not exactly rocket science is it now!!!
Both the Strongbow Apple Ciders Gold and Strongbow Apple Ciders Honey contain five percent alcohol per volume (ABV), while the Strongbow Apple Ciders Elderflower contains 4.5% ABV. Each is designed with a beautifully embossed detailing on a 330ml sleek pint bottle. The three new Strongbow Apple Ciders were supposed to be available in early December 2014, so do check the shelves for this refreshing beverage.