WHAT THE EVENT WAS...
Carlsberg Malaysia Managing Director Lars Lehman hosted members of the media on a VIP brewery tour ex-beer-ience – a preview of the Probably the Best Brewery Tour and also celebrated Carlsberg’s 170th global anniversary.
Upon entering the PROBABLY THE BEST BREWERY LOUNGE, we were greeted with the sight of all these various types of Carlsberg Products, ...I didn't know Kronenbourg was also a product of Carlsberg, or Corona for that matter.
Shortly after all the guests arrived, the formalities began, with Carlsberg Malaysia Managing Director Lars Lehman
“The 170th anniversary of Carlsberg is a chance for us to pay tribute to the beer that is ‘always sharing’. It is all about the science that comes from beer knowledge and the art that brews high quality beers from natural ingredients. Through Probably the Best Brewery Tourcampaign, we celebrate Probably the Best Beer in the World, Carlsberg,” Lars Lehmann, Managing Director of Carlsberg Malaysia shared.
“We will reward 20 consumers to explore Carlsberg’s 170 years of beer discoveries in its homeland in Copenhagen and another 1,800 consumers to see, touch, smell and taste the quality natural ingredients of our brews through a VIP brewery tour ex-beer-ience in Shah Alam,” Lehmann added.
It's a fantastic campaign really. There are various methods of winning that coveted 20 spaces ( I think 2 or 3 have already been won and presented) to Copenhagen, like Buy Snap and Win, (Posting picture of the receipt on instagram with the relevant hashtags), or drink bottles of Big Carlsberg Bottles and look out for the lucky bottle cap, but to summarise, here it is:
The video presentation was hilarious, it showed a guy conflicted as to who he should bring should he win, his girlfriend, mother or best friend...but shrugged it off because "where got so lucky one?"...
After that, the much anticipated brewery tour...which is up for winning by 1800 lucky winners. Even includes a hotel stay and pick up from hotel etc... which we didn't get obviously. We had to don on the special vests, ...I'm not sure what the purpose was, maybe for safety....and some people were very excited looking at the door gifts in anticipation.
What a great night it was.
FOR MORE INFORMATION ON HOW TO WIN, VISIT https://www.probablythebest.com.my/#!brewery-tour
Good Luck, and Drink Responsibly...!!!