Wednesday, August 30, 2017

A Natural Pairing, A Marriage That Should Have Happened Years Ago....Cadbury Dairy Milk ....AND.... GUESS WHAT??

The invitation was catchy enough to pique my interest, I have to admit.

"Ever heard of the idiom, it takes two to tango? It always takes more than one to make something great! Whether you're talking about great celebrity duos, unforgettable hero-villain rivalries and even food pairings like peanut butter and jam or “Cham”, a combination of coffee and tea.

Cadbury Malaysia would like to invite you to celebrate great things coming together as we unveil to you a new greatness coming to our shores!"

As cliche as it is that it takes two to tango, I was curious to know who else this promiscuous chocolate was going to hook up with, afterall, there's a myriad flavours, maybe not in our local lines, but in Australia there's like a whole range...But I guess those are more flavours, like peppermint, peanut butter, etc etc, rather than another Celebrity in its own right.

I guess perhaps they shouldn't have had this photo booth right at the entrance, which was already a dead giveaway, ... but I guess it's hard to keep such good news a surprise.


And the who's who posing with these hashtags...well, no suspense left per se....


An interesting concept, literally free flow art....these balloons are filled with paints of the Cadbury colours, and guests used darts to burst the balloon....Final product to be revealed below...



And gotta love the party pack....



A rap and a dance artistically representing the combination of the two entities...


Mr Vikram Karwal, Associate Director - SEA Chocolate said, “Our company’s purpose is to create delicious moments of joy for our consumers. Combining these two iconic brands to create the Cadbury Dairy Milk with Oreo is a natural fit and builds on the best-loved features of each product. Cadbury Dairy Milk levels up your favourite smooth and chocolatey bar by adding a familiar crunch to your snacking time.


This salubrious combination was the brainchild of  Mondel─ôz International (Mondel─ôz), who had just the answer to the question, "WHAT WOULD CADBURY MILK CHOCOLATE AND OREOS TASTE LIKE TOGETHER" and  through the launch of its Cadbury Dairy Milk Oreo – another product innovation in the premium chocolate category was born.  The local arm is of course snacking powerhouse Mondelez Malaysia.


The new Cadbury Dairy Milk Oreo is available in major Hypermarkets and Supermarkets, nationwide with a recommended selling price of:
RM 3.30 for 40g
RM 4.20 for 60g
RM 8.90 for 130g


The finished art wall... Rather interesting concept I have to say...


I thought that oreo thumb drive dipping in milk was the cutest thing ever. ..



(L-R) Nikhil Nicholas - Category Manager of Cadbury, Vikram Karwal - Associate Director - SEA Chocolate and Nisha Nair - Brand Manager of Cadbury.

EPILOGUE and VERDICT:

Actually, the combination really rocks.  My kids LOVED it, and the samples were gone before we could say OREO, let alone CADBURY DAIRY MILK....
It is definitely going to be a hit.

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