Saturday, January 19, 2019

Prosperity Begins With a Pop, Carlsberg Ushers In Chinese New Year 2019

As usual, Carlsberg kicks off the Chinese New Year celebrations with much aplomb, from lion dances to pole dancers, beers paired with their signature succulent roast pork, and this year a whole chinese banquet paired with the different Carlsberg products.

Held at the HXC Grand Ballroom in ICC Pudu, this year's Prosperity Begins With a Pop promised to be a fun event even from the entrance.

Nothing more welcoming than the Carlsberg signs at the entrance...

The behemoth of Carlsberg products on display

The signature succulent roast pork which graces quite a number of events was a great starter to the night, and helped "line the stomach"

This year the bottle caps come in 4 colours, representing Happiness, Prosperity, Wealth and Good Luck, with a chance for lucky winners to win stuff if their cap is the winning cap. Some of the more interesting prizes include an E Mahjong table, Groceries of up to RM800, etc.

Proud to be in the forefront of innovation, we celebrate this CNY with not just one colour – red but three, adding vibrant green, pink and blue - to Carlsberg and Carlsberg Smooth Draught bottles and cans, giving a modern twist to the four Chinese greeting messages of Prosperity, Happiness, Wealth and Good Luck!” Lars Lehmann, Carlsberg’s Managing Director, said in his opening address.

Back by popular demand for the third consecutive year, “Probably The Best CNY Shopping Experience” activations will be held at participating supermarkets and hypermarkets on 12, 13, 19, 20, 21, 24, 26 and 27 January 2019. Thus far, 65 winners got lucky at the activations that took place on 30 December, 5 and 6 January winning the Grand Prize of groceries all paid for by Carlsberg!

Campaign. Do check out their website for details on how to win.

The first Yee Sang of the year for me, and it was delish, I have to say.  In fact, all the food at the hitherto unknown HXC Grand Ballroom was pretty good.

One of my favourites in the Carlsberg portfolio.

Definitely the highlight for me, this decadent abalone stew infused with Carlsberg smooth draught, although I couldn't taste it in the actual dish...but hey, there was more than enough from the bottle to make up for any lack of draught flavour.

For more info on the various competitions, check out their websites at

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