Tuesday, October 27, 2009

Electrolux Launch of the New RM10K Inspiro Oven

Of course, when fame eludes someone the way weight loss eludes Oprah, any opportunity for even 20 seconds of exposure is not to be sneered at. I was delighted when dear Adly of Fried Chillies asked me if I would be interested in doing a demo for the launch of the new electrolux oven. Considering that I myself have been an avid electrolux fan (as in a human fan, not a stand fan) for years, I thought why not. Although initially the job specs included DECORATING CUPCAKES!!!! SHUDDDDEEERRRR! You know how decoration and me go together like BN and Pakatan.

Anyway, upon further exploration, to my great relief, there was no need for cake decoration, as the very capable Saw Leng of Electrolux, who also happened to be an old friend of mine, was taking care of that aspect of the launch, and would make the cupcakes and icing and conduct the icing and decoration workshops. So, all I had to do was bake some cupcakes, and pizza.

The new Inspiro is a highly intelligent oven, that requires no preheating, and with one touch of the button, you can select from an array of baking options, from cake, to bread, to bagels, to pizza. And under the sub heading of pizza, there's thick crust, thin crust, frozen, etc. Really, quite amazing. So canggih so much so there had to be a dry run, lest the oven was TOO intelligent.

So, ahead of time, I made my way to the Electrolux office in Jaya 33, and conducted an impromptu demo on how to make Banana Cupcakes, and Pizza from scratch. Quite nice to have all these chicks hovering around with great fascination. If I wasn't married yet, I probably can find a bride quite easily with all these cooking demos. While not much to behold aesthetically, and though women try to hide it, the way to their hearts is through their stomach. Contrary to men.... the way to their hearts is ...errr, below their stomach. Oh dear, I hope the Electrolux organisers arent reading this.

The Electrolux flagship store is located in Solaris Dutamas, and you really CANNOT miss it. Decked up with three functional kitchens, and rows of Electrolux appliances, it really is quite a treat to be able to conduct a class there.

The who's who of Electrolux(M) were there for the launch, I guess. Also present was the lady who had designed the Inspiro, who gave us a very interesting talk on the rationale behind the designs etc. Indeed, a lot of thought had gone into creating a highly intelligent oven.

After the unveiling for the oven, I was then tasked with making a few quips...and proceeded to demonstrate how to make pizza in that oven. True to my undecorated form, the pizza took on a free form, not your usual round pizza, mainly because we had to use back the original electrolux tray that came with the oven. The crust was nicely cooked, thankfully, and the demo went without a hitch. I could get used to the camera rolling in front of me I think. Offers anyone? HALLLO, AFC, are you listening??? Chef Wan-nabe in the making.

Anyway, I had a fun time, and special thanks again to the Fried Chillies Team, for giving me the lead, and for the Electrolux team for having the faith in me to pull it off.


thenomadGourmand said...

ahh..yr reputation precedes you. u can pull off anything la.
Cooking demo, writer for myNourishment mag, baking classes, product launch..AFC will take notice soon no worries ;)

ps: hw many cakes (say 1.5 kilo each) can the oven bake at one time?

thule a.k.a leo said...

ROFL... true true!! the way to a man's heart is through below their stomach! I can't stop laughing after reading this sentence! dirty minded fella..

nowadays, chicks really dig guys who know how to cook (in your case, bake). Too bad I don't know how to cook or bake or else I will turn into a magnet too :)

KY said...

I want a free oven!!!

Bangsar-bAbE said...

Hahahaha...yup, most chicks dig a man who can cook!

Did they give you a free oven, since you most graciously did a demo? =D

Paranoid Android said...

Ai yah. Buy cheap oven for RM 400, use RM 9,600 to buy Vietnamese bride and send her to you for some baking class is a better deal la. Fully automated one. The Electrolux people should have consulted me first. But of course they weren't targeting the cheapo segment of the market, like me. LOL!

UnkaLeong said...

Hahaha...LOL at P.A's statement above. We should all start a petition to get FBB on AFC!

babe_kl said...

am so happy that now i have so many celeb frens :D

ToyGirl said...

Can our VP of marketing go negotiate for deal? members of FBBFC gets discount for buying the oven...coz I want one!!

Dharm said...

Waaah! So celeb one la you!!

GFAD said...

Amazing how a RM3k and RM10k oven look so alike. Can at least add a few more buttons and knobs to make it look more pricey, eh?

I wonder if you could do me a favour and find out how much these Gaggenau ventilation appliances cost in KL?

Thk u vely much. Much appreciated FBB.

qwazymonkey said...

Congrats AhPa on your endorsement with Electrolux!

CUMI & CIKI said...

farnee la u :P oprah and fbb.. wot do they have in common?! both rich la.. haha ;)

"Joe" who is constantly craving said...

wah..no preheating n got such specialised functions?? aiyoh mine takes like 7-8mins to preheat and i randomly select the functions as n when i like..haha

fatboybakes said...

nipples, mine too. my "normal people" electrolux oven takes about 5 minutes to preheat. and lots of knobs.

ciki, yes, i am wealthy in my friends and love.

qwazymonkey, heh heh, well, i'' try to remember you when i'm famous ya ahboy.

fatboybakes said...

GFAD, that is precisely the point, just one knob. LESS knobs to confuse you. only one button to press.

dharm, cough cough choke choke. harddddly la.

toygirl, errr, i seriously doubt it.

babekl, [looking around], oh you mean thamby ah?

fatboybakes said...

unka, haha, errr, let me lose some weight first.

PA, what a brilliant idea huh.

bangsar babe and KY, dude and dudess, free oven???? HAHAHHAHAAH! in my dreams.

thule, me, dirty minded? [innocent look]

TNG, i think on manual, it can bake prob 2 cakes... i'm not sure leh. reputation my foot la.

Nic (KHKL) said...

is it just me or does the huge white lamp really resemble a toque?

i remember telling u yearssss ago that u'll have a cooking show on tv one day. i guess it's gonna be soon. when u turn tv superstar, dont forget your rakyat friends like me ah...LOL!

Lyrical Lemongrass said...

Soon you'll have to give up your day job to become a world famous celebrity chef! So proud of you, tangecheee.

Tummythoz said...

Now getting involved in product launch pulak! This AhPa really rox.

treasure memories said...

Hellooo ... the lead came from me forwarding your blog link to our mktg manager and asked her to check you out, which she did with Friedchillies. Anyway, thanks for the pizza and banana walnut cupcake. Thanks for the appearance too.

fatboybakes said...

OOOPS, treasure memories, thank you thank you....you did a wonderful job on the cupcakes hor...your bosses must have been pleased. thanks again for fwding my bloglink.

tummythoz, hahah, aiyo, small time only la.

LL, ah, the queen finally deigns to visit our humble blogs. oh thank you Lord.

hairy berry, yup, i think it might have meant to resemble the toque. same thought crossed my mind!
as for AFC show, haha, what ah? HOW TO HOST A PARTY?