On the 8th of November, a few lucky members of the media and blogging community were invited on a road trip to Penang, for the unveiling of the mysterious limited edition of the Johnnie Walker Blue Label Chinese New Year Edition 2017.
And we got to eat famous street food....
Tah dahh.,....did that get your attention?
8 HOURS EARLIER
So, I was wondering, why Penang, and why a street tour of Penang, to launch a Chinese New Year Edition bottle. Clearly, a lot of thought had gone into this, and it wasn't just some random venue. In fact, it was total genius.
Afterall, Penang is known as the "The Pearl of the Orient", and is one of the states that retains a strong Chinese flavour through its colourful culture, traditions, community, food and landmarks. Whilst it may be a thorny issue in some circles, reality is the wealth of the history of Chinese ethnicity, and the Peranakans run deep in the veins of Penang.
And we all know that one of the main attractions in Penang in recent years has been the eclectice street art work who hitherto was just a name, the famous Ernest Zacharevic, a Lithuanian street artist who fell in love with Penang years ago, and who made is mark in 2012.
A fun bus ride starting at Solaris Mont Kiara took approximately 5 hours including toilet stops, with narratives on the way, including the brief history of Penang, before we arrived at Ah Leng Char Kueh Teow for lunch. This iconic CKT has been around for at least two generations, and we all placed our individual orders, which must have been a major headache, all the different permutation...no cockels, with cockles, with mantis prawn, without, big, small, extra egg....
You'd assume the chappie is "AH LENG" himself, but actually, that is Teoh Yeong Hee, who is the successor of the stall which was established by his father, Teoh Koon Leng back in the 1970s. Yeong Hee who embodies the Keep Walking spirit, prides himself on the hard work and perseverance of his father in making a name for himself, and to date, he continues to maintain high standards of the delectable dish through the art of refining his recipe from time to time and upholding the secrets to serve the best Char Kuey Teow, similar to how Johnnie Walker meticulously crafts its whisky blends.
Loved the way JWB weaved that into the storyline.
The next item on the itinerary was rather unexpected and a rather pleasant surprise, a trishaw convoy to see the sights.
I learnt that the difference between a trishaw and rickshaw was that the latter was pulled by a person. Like a human bullock cart. Oh dear!!! But trishaws of course a pedalled by the trishaw man, and if it's just one passenger, be it fat or thin, it's quite manageable.
..... Ernest Zacharevic’s intricate design created for Johnnie Walker Blue Label 2017 Chinese New Year limited edition bottles stemmed from a love-affair with the rich heritage of Penang, and the contemporary work of art features a combination of graffiti and traditional mediums to depict the classic Chinese dragon dance with a playful twist. The blue dragon is especially inspired by the rarity of the Johnnie Walker Blue Label, in which only 1 every 10,000 casks are of sufficient character to deserve the Blue Label blend. The blue dragon moves gracefully in the mist as it is controlled by dancers, performing in tandem to bring it to life against the backdrop of historical and cultural Penang landmarks.
So the bottle of Johnnie Walker Blue Label whisky is a slice of time and stature; a blending of prestigious histories, talent, and craftsmanship.
The tour continued to the last spot to quench our thirst (since there was no Blue Label in sight thus far) with the famous Penang Road Cendol.
As they continue to embody Johnnie Walker’s Keep Walking brand belief of forward progression they have branched out nationwide in various locations, yet, still pride themselves on ensuring its quality excellence while remaining humble to their loyal customers.
THE MAIN EVENT
In line with the Keep Walking spirit to continue inspiring Malaysians to think about how they can make their tomorrow better than today, Rajesh Joshi, Marketing Director of Möet Hennessy Diageo Malaysia for Diageo Brands, announced that they will be hosting charity auctions in the first quarter of 2017.
The proceeds of the auction items which include three autographed sets of Johnnie Walker Blue Label 2017 Chinese New Year limited edition 1.75cl bottles...
THE DINNER
JOHNNIE WALKER® BLUE LABEL™ CHINESE NEW YEAR 2017 LIMITED EDITION BOTTLES is exclusively available in Malaysia, in conjunction with the 2017 Chinese New Year festive occasion.
The Johnnie Walker Blue Label has a remarkable signature taste, where only one in every ten thousand casks has the elusive quality, character and flavor to deliver its unique notes. As rare as the blend itself, the partnership with Ernest Zacharevic is a one-off collaboration and there are only less than 4,000 bottles made available for the local market. Celebrate the 2017 Chinese New Year responsibly with your friends and family with Johnnie Walker Blue Label’s latest collector’s edition that is available for purchase at selected distributors only.
For further information, please visit:-
Official website : www.johnniewalker.com
Facebook page : https://www.facebook.com/JohnnieWalkerMalaysia/
Official hashtags : #johnniewalkermy, #johnniewalkerblue
For media enquiries, kindly contact:
ROOTS PR Sdn Bhd
Olivia Chan / Aloshana Pandair
+603 7494 0292
olivia.chan@rootsasia.com /aloshana@rootsasia.com
For purchase queries, kindly contact: diageoinfo@mhdm.com.my
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