“Aloft Hotels has been conquering the globe with its game-changing concept and
groundbreaking initiatives in design, tech, and pop culture,” said Vincent Ong, Asia Pacific,
Senior Brand Director, Sheraton, Westin, Aloft, Four Points by Sheraton and Element.
Basically, emerging local artistes are given a platform to perform in a 5 star hotel setting, driven with the assistance of networking and social media sites, so at the entrance of the bar is a huge hashtag screen, which I've never seen before. But basically, whoever uploads a picture or status with the relevant hashtags will see their messages flash on the screen.
Aloft Kuala Lumpur Sentral is the first to launch, with emerging talents such as Darren
Ashley, an electro-pop artiste who started composing music at age 12; Azmyl Yunor, a singer-
songwriter who started his music career as a busker in Perth; and Liyana Fizi, a founding
members of local indie-pop band Estrella, who plays acoustic tunes tinged with folk and bossa.
The W XYZ bar really is very trendy, and has such a young feel about it.
Azmyl Yunor, wowing the crowds with his musical repertoire.
The gorgeous and talented Liyanna Fizi
About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world
with 1,146 properties in nearly 100 countries and 154,000 employees at its owned and managed
properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences
with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le
Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and ElementSM. The Company boasts one of
the industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and
redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns
Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-
style resorts and privileged access to Starwood brands. For more information, please visit